Gunze was founded in 1896 for the purpose of promoting the silk industry, a local industry in Kyoto. This year the company celebrates its 118th anniversary. Through further enhancing its strengths, Gunze contributes to society by offering “Feeling of Comfort” to its customers, something that only it can provide as a global company.Descended from the silk industry, currently our core business has become apparel, particularly inner wear and leg wear.
By always reading the changes in lifestyle, doing customer-focused product development, strengthening our sales promotion strategy, and working to reform the sales floor, etc., we will continue to create new features, value, and trends for the lives of our customers. At our “comfort” research facility, KAITEKI KOBO, for product development, we study and develop the comfort of inner wear from the perspective of science and based on physiological anthropology.
We develop our brands and materials in line with the changing lifestyles and preferences of our customers. We seek to further evolve our inner wear with the development of attractive products, and by creating fun shopping environments where it is easy to choose.We approach our leg wear business from the two sides of “function” and “fashion”. Furthermore, in stores we highlight coordination and functional appeal by promoting an attractive shopping environment.
The core of both our inner wear and leg wear is the “high performance materials” that mainly use Japanese technology. We have a track record of being an OEM supplier for Western brands, and it is possible for us to propose many variations aimed mainly at the high-end market.